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What we do & why…

Promoting Professional Selling, Driving Business Growth.

Sales is the engine room of economic prosperity. We are the membership body for sales, and the representative voice of the profession. We work with corporate partners, individual members, and training organisations to promote and advance excellence in sales.

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Businesses

Become an employer of choice. Recruit and retain top sales talent and grow sales.

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Sales professionals

Stand out from the crowd, 
develop your personal brand 
and build your career.

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Awarding & qualifications

• ISP Endorsement, sales academies & training providers
• Apprenticeships
• Sales Qualifications
• End Point Assessment

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Some of our corporate partners

Chris Capon Headshot
Stroke 7
Corporate Partner

Chris Capon, Distribution Director-UK, Westfield Health

 “The Institute nurtures and rewards continuing professional development and we share the view that investing in the skills and knowledge of our salespeople means they are motivated and valued, and this feeds into the way they interact with our customers.”

Learn from the best in the business

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Learn from the best in the business

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Check out our latest insights

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AI
03/04/2025

Getting started with AI

Artificial Intelligence (AI) is reshaping the sales landscape, offering new ways to automate tasks, personalise outreach and gain deeper customer ...
Read more →
AI
03/04/2025

Getting started with AI

Artificial Intelligence (AI) is reshaping the sales landscape, offering new ways to automate tasks, personalise outreach and gain deeper customer ...
Read more →
Uniquely
01/04/2025

Uniquely joins ISP as a Corporate Partner

We’re delighted to welcome Uniquely as the latest Corporate Partner of the Institute of Sales Professionals (ISP). As a leading ...
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Round Table
27/03/2025

Overcoming Procrastination in Sales

Insights from the ISP Round Table Procrastination is a common challenge in sales, but what really drives it—and how can ...
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